 |
 |
 |
 |
 |
 |
 |
Prof. Thom Poole
MSc,
DipM, FCIM, ANLP, AMA, Chartered Marketer
Thom has lived, studied and worked in England, France, Germany and Liechtenstein, gaining international marketing and management experience with large blue-chip multinational companies, such as Hilti, Black & Decker and O2.
Passionate about the opportunities the Internet revolution offers companies for marketing their goods and services, Thom has been using it for these purposes almost since it started, in 1992.
He now uses his skills to support small and medium sized companies develop their own expertise in marketing – particularly around the cost-effective and easy to learn web-based options.
Thom has in-depth knowledge and experience in all the available web-based marketing initiatives, from basic email campaigns to more complex website development and search-engine optimisation capability.
Thom's professional qualifications and membership associations provide his clients with the confidence that he speaks with authority:
- Bachelor of Arts (BA Hons) Degree in International Marketing Management
- Chartered Institute of Marketing Post Graduate Diploma in Marketing
- Master of Science (MSc) Degree in Marketing
- NLP Practitioner
- Individual Chartered Marketer status since 1999
- Fellow of the Chartered Institute of Marketing, where he served as the Chairman of the West Surrey Branch, and now sits on the South East England Regional Board
- Associate Professor of Marketing at Grenoble Business School
- Member of the Strategic Planning Society and Marketing Society
- Developed the first MSc in Digital Marketing
- Author of "Play It By Trust: A Guide to Ethical Digital Marketing"
He is also a regular on the speaker circuit, with particular interest in speaking on ethical marketing, digital marketing, web design for marketers and customer relationship marketing (CRM).
Now based between Northamptonshire, England and Zurich in Switzerland, Thom has the knowledge to assist small and large companies, whether experienced or novice in marketing and web strategies, in most major markets.
