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Prof. Thom Poole

Professor Thom Poole - founder of Howto MarketingMSc, DipM, FCIM, ANLP, AMA, Chartered Marketer


Thom has lived, studied and worked in England, France, Germany and Liechtenstein, gaining international marketing and management experience with large blue-chip multinational companies, such as Hilti, Black & Decker and O2.

Passionate about the opportunities the Internet revolution offers companies for marketing their goods and services, Thom has been using it for these purposes almost since it started, in 1992.

He now uses his skills to support small and medium sized companies develop their own expertise in marketing – particularly around the cost-effective and easy to learn web-based options.

Thom has in-depth knowledge and experience in all the available web-based marketing initiatives, from basic email campaigns to more complex website development and search-engine optimisation capability.

Thom's professional qualifications and membership associations provide his clients with the confidence that he speaks with authority:

He is also a regular on the speaker circuit, with particular interest in speaking on ethical marketing, digital marketing, web design for marketers and customer relationship marketing (CRM).

Now based between Northamptonshire, England and Zurich in Switzerland, Thom has the knowledge to assist small and large companies, whether experienced or novice in marketing and web strategies, in most major markets.

View Thom Poole's profile on LinkedIn