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Howto Marketing - Customer Relationship Marketing
Howto
Marketing - Customer Relationship Marketing covers the whole CRM and database
marketing sector. This book has been written by Thom Poole, a digital marketing
expert with over 10 years experience in CRM systems.
This book explores the background to CRM, how to build relationships and how to implement a CRM software package correctly.
The book does not tell you that you have to spend millions - it shows you the ways to make the most of whatever system you want to implement - based on your resources, finances and abilities.
To purchase this book, please visit the publishers site - click here (opens a new window).