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Howto Marketing - New Product Development
New Product Development (NPD) is, or should be, the lifeblood of every organisation. But the haphazrd was many organisations go about NPD leaves them open to failure on a big scale.
This book, written by a practitioner with over 16 years experience in the field of NPD and co-developer of one of the finest processes, will guide students and entrepreneurs through the methods and through the processes involved in creating and developing worldclass products and services.
To purchase this book, please visit the publishers site - click here (opens a new window).