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Howto Marketing - Pricing
Pricing is an area that few marketers feel comfortable with, and accountants generally do not comprehend the marketing implications of pricing activities.
This book has been written by a former Marketing Controller, and is designed to be of use to both marketing and financial practitioners.
Covering the main areas of pricing theory, and linked to practical applications, this pocket book gives guidance, and shows readers where to look for more information.
This book is available at the publishers website - please click here (opens a new window).