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Howto Marketing - Principles of Marketing

Howto Marketing - Principles of Marketing book cover

Principles of Marketing is designed as a book to introduce the principles of the topic to students and entrepreneurs. Reading this book will not make you an expert, but will give you a good overview of modern marketing.

 

This book is written by Thom Poole, lecturer of Principles of Marketing and Competitive Strategy at Birkbeck College, University of London, and has used his experience of this course to compile this book.

 

This is designed to be the first in the series of Howto Marketing pocket books, and build to be a good resource for people interested in marketing.

 

To purchase this book, please visit the publishers website - click here (opens a new window).