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Howto Marketing - Product Marketing
Products are the mainstay of modern business, and the management of them in the marketplace is vital to get the most from them. Poorly managed products die prematurely and fail to reach the profit targets set for them.
This book has been written by a practitioner with over 20 years international blue-chip experience in product marketing, and gives stuents and entrepreneurs the insight they need to help understand how to maximise their product performance over its lifetime.
To purchase this book, please visit the publishers website - please click here (opens a new window).